{"id":57724,"date":"2025-11-10T10:00:07","date_gmt":"2025-11-10T09:00:07","guid":{"rendered":"https:\/\/staffelmedien.ch\/cross-media-success-how-print-web-and-social-media-work-together-perfectly\/"},"modified":"2025-11-20T09:02:10","modified_gmt":"2025-11-20T08:02:10","slug":"cross-media-success-how-print-web-and-social-media-work-together-perfectly","status":"publish","type":"post","link":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/cross-media-success-how-print-web-and-social-media-work-together-perfectly\/","title":{"rendered":"Cross-media success: how print, web and social media work together perfectly"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

In a networked world, the best way for companies to reach their target groups is via multiple channels. Print, web and social media work together to achieve their full effect – especially when everything comes from a single source. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Your customers' journey begins in many ways<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Whether in the office, on the move or on the sofa – customers today move between digital and analog worlds as a matter of course. If you want to reach them, you have to be present wherever they are. Multichannel campaigns are the answer: they combine print products with web content and social media – for maximum impact. <\/p>

But how does this link work? What role does print still play at all? And what makes a campaign truly cross-media successful? We provide an insight – including practical tips for your next campaign. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Why multichannel is crucial today<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

There are many different ways in which information is received and purchasing decisions are made. A social media post leads to a visit to the website, a QR code in a print mailing leads to a digital registration form. Only those who link all these contact points together in a well thought-out way will achieve a real impact. <\/p>

Multichannel marketing takes your message to where your target group is active – and creates a consistent marketing experience across all channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Print works - especially in combination<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Even in the digital age, print products have a firm place in the communication mix. They appear credible, serious and create trust – as numerous studies have shown. An elegant mailing or a high-quality printed brochure convey value and attention that digital formats alone often fail to achieve. Print really comes into its own in combination with the web and social media: as an introduction, reminder or anchor of trust in a cross-media presence. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

How to make it work: three principles for success<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
  1. Combining print and social media
    <\/strong>A classic print mailing can be supplemented by targeted social media ads. While print attracts attention, the digital channels provide reach and recognition. This creates a dual presence that pays off. <\/li>
  2. Linking web and print
    <\/strong>QR codes have long been standard – and are ideal for linking print with web content, for example with a landing page, a video or a registration form for events. AR (augmented reality) technologies also make print interactive, for example when a 3D product model is created from a printed image using a smartphone scan. <\/li>
  3. Personalized approach with PURLs
    <\/strong>Personalized mailings with individual URLs (PURLs) are particularly effective. Recipients are taken to a landing page tailored to them with specific content or offers. This increases relevance – and the completion rate.

    <\/strong><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

    Cross-media in practice: the advantages at a glance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t