{"id":53740,"date":"2021-04-20T08:23:00","date_gmt":"2021-04-20T06:23:00","guid":{"rendered":"https:\/\/staffelmedien.ch\/addressed-advertising-mail-is-gaining-attention\/"},"modified":"2024-02-27T10:41:09","modified_gmt":"2024-02-27T09:41:09","slug":"addressed-advertising-mail-is-gaining-attention","status":"publish","type":"post","link":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/addressed-advertising-mail-is-gaining-attention\/","title":{"rendered":"Addressed advertising mail is gaining attention"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Which advertising channels have the strongest impact in everyday life influenced by coronavirus?<\/h3>\nMany people work from home, order online and spend a large part of their time at home. The changes in consumption and communication influence companies.\n\nThis change in consumer behavior also offers the opportunity to reach people with coordinated advertising.\n\nintervista AG conducted an advertising impact study on behalf of Swiss Post to identify the advertising channels with the best impact.\n\nKey finding: the home, the post and going to the letterbox have become more important.<\/strong>\n

The most important results<\/h4>\n
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  1. The majority have changed their consumer behavior<\/li>\n \t
  2. Addressed advertising mailings receive the most attention<\/li>\n \t
  3. Reading on paper is even more appreciated<\/li>\n \t
  4. Screen fatigue is becoming increasingly common<\/li>\n \t
  5. The post, letterbox and parcels have become even more important<\/li>\n \t
  6. Personally addressed advertising mailings lead to the most purchases<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Insight into the study:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Change in consumer behavior<\/div>\t\t\t
    \n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Attention to addressed advertising<\/div>\t\t\t
    \n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Purchase motivation addressed advertising<\/div>\t\t\t
    \n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Source:
    \n intervista AG on behalf of Swiss Post<\/a>
    \n<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Advertising impact study<\/h3>\n

    Click here for the study on the impact of Swiss Post’s advertising channels<\/a><\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    \n\t\t\t\n\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Direct mailing<\/h3>\n

    Staffel Medien AG on addressed advertising mailings<\/a><\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Which advertising channels have the strongest impact in everyday life influenced by coronavirus? Many people work from home, order online and spend a large part of their time at home.<\/p>\n","protected":false},"author":3,"featured_media":52993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[116],"tags":[],"class_list":["post-53740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"_links":{"self":[{"href":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/wp-json\/wp\/v2\/posts\/53740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/wp-json\/wp\/v2\/comments?post=53740"}],"version-history":[{"count":0,"href":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/wp-json\/wp\/v2\/posts\/53740\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/wp-json\/wp\/v2\/media\/52993"}],"wp:attachment":[{"href":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/wp-json\/wp\/v2\/media?parent=53740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/wp-json\/wp\/v2\/categories?post=53740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/wp-json\/wp\/v2\/tags?post=53740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}