{"id":53642,"date":"2023-01-31T08:57:00","date_gmt":"2023-01-31T07:57:00","guid":{"rendered":"https:\/\/staffelmedien.ch\/digital-or-paper-or-both\/"},"modified":"2024-02-27T09:41:40","modified_gmt":"2024-02-27T08:41:40","slug":"digital-or-paper-or-both","status":"publish","type":"post","link":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/digital-or-paper-or-both\/","title":{"rendered":"Digital or paper? Or both?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"53642\" class=\"elementor elementor-53642 elementor-44404\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd4d29f e-flex e-con-boxed e-con e-parent\" data-id=\"fd4d29f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6976b6 elementor-widget elementor-widget-image\" data-id=\"b6976b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/02\/Digital-oder-auf-Papier.webp\" class=\"attachment-full size-full wp-image-52733\" alt=\"\" srcset=\"https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/02\/Digital-oder-auf-Papier.webp 1200w, https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/02\/Digital-oder-auf-Papier-300x200.webp 300w, https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/02\/Digital-oder-auf-Papier-1024x683.webp 1024w, https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/02\/Digital-oder-auf-Papier-768x512.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9a903a elementor-widget elementor-widget-text-editor\" data-id=\"d9a903a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIs it more sustainable these days to read a newspaper online rather than in print? Which medium will get us to our goal faster? Who reads digitally, who in print? These are all questions whose answers are partly in favor of digital media, but also partly in favor of printed media.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8092c7e e-flex e-con-boxed e-con e-parent\" data-id=\"8092c7e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d951d8 elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget-tablet_extra__width-initial elementor-widget elementor-widget-author-box\" data-id=\"0d951d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/02\/Kim_Wohlgemuth-300x300.webp\" alt=\"Picture of Kim Wohlgemuth\" loading=\"lazy\" title=\"\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tKim Wohlgemuth\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Polygraph apprentice, co-author  <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d46f83 elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget-tablet_extra__width-initial elementor-widget elementor-widget-author-box\" data-id=\"2d46f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/02\/Thierry_Weissbaum-300x300.webp\" alt=\"Picture of Thierry Weissbaum\" loading=\"lazy\" title=\"\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tThierry Weissbaum\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Apprentice KV, co-author<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66295bd e-flex e-con-boxed e-con e-parent\" data-id=\"66295bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b918163 elementor-widget elementor-widget-text-editor\" data-id=\"b918163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe would like to take a closer look at a few comparisons, such as the question:\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c122f12 e-flex e-con-boxed e-con e-parent\" data-id=\"c122f12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d480ab7 elementor-widget elementor-widget-heading\" data-id=\"d480ab7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Which is more ecological, printed or digital?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70cacf3 e-con-full e-flex e-con e-parent\" data-id=\"70cacf3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3f5d839 e-flex e-con-boxed e-con e-parent\" data-id=\"3f5d839\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7aa7b6c elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7aa7b6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-thumbs-up\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M104 224H24c-13.255 0-24 10.745-24 24v240c0 13.255 10.745 24 24 24h80c13.255 0 24-10.745 24-24V248c0-13.255-10.745-24-24-24zM64 472c-13.255 0-24-10.745-24-24s10.745-24 24-24 24 10.745 24 24-10.745 24-24 24zM384 81.452c0 42.416-25.97 66.208-33.277 94.548h101.723c33.397 0 59.397 27.746 59.553 58.098.084 17.938-7.546 37.249-19.439 49.197l-.11.11c9.836 23.337 8.237 56.037-9.308 79.469 8.681 25.895-.069 57.704-16.382 74.757 4.298 17.598 2.244 32.575-6.148 44.632C440.202 511.587 389.616 512 346.839 512l-2.845-.001c-48.287-.017-87.806-17.598-119.56-31.725-15.957-7.099-36.821-15.887-52.651-16.178-6.54-.12-11.783-5.457-11.783-11.998v-213.77c0-3.2 1.282-6.271 3.558-8.521 39.614-39.144 56.648-80.587 89.117-113.111 14.804-14.832 20.188-37.236 25.393-58.902C282.515 39.293 291.817 0 312 0c24 0 72 8 72 81.452z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b04642 elementor-widget elementor-widget-text-editor\" data-id=\"2b04642\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Print media generally require wood as a resource. This wood is converted into fibers, then combined into paper, printed and finally reaches the reader. The paper is then cut into approx. 80% of cases processed into recycled paper. It is said that paper can be recycled 5 to 7 times until it can no longer be used to make paper. Very ecological from our point of view.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1e5528 e-flex e-con-boxed e-con e-parent\" data-id=\"b1e5528\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe8ea90 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"fe8ea90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-thumbs-down\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 56v240c0 13.255 10.745 24 24 24h80c13.255 0 24-10.745 24-24V56c0-13.255-10.745-24-24-24H24C10.745 32 0 42.745 0 56zm40 200c0-13.255 10.745-24 24-24s24 10.745 24 24-10.745 24-24 24-24-10.745-24-24zm272 256c-20.183 0-29.485-39.293-33.931-57.795-5.206-21.666-10.589-44.07-25.393-58.902-32.469-32.524-49.503-73.967-89.117-113.111a11.98 11.98 0 0 1-3.558-8.521V59.901c0-6.541 5.243-11.878 11.783-11.998 15.831-.29 36.694-9.079 52.651-16.178C256.189 17.598 295.709.017 343.995 0h2.844c42.777 0 93.363.413 113.774 29.737 8.392 12.057 10.446 27.034 6.148 44.632 16.312 17.053 25.063 48.863 16.382 74.757 17.544 23.432 19.143 56.132 9.308 79.469l.11.11c11.893 11.949 19.523 31.259 19.439 49.197-.156 30.352-26.157 58.098-59.553 58.098H350.723C358.03 364.34 384 388.132 384 430.548 384 504 336 512 312 512z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b006851 elementor-widget elementor-widget-text-editor\" data-id=\"b006851\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital media &#8211; smartphones and tablets &#8211; are not made from renewable raw materials, but from many different metals and rare earths such as tantalum, gold, palladium, silver, cobalt and copper. Tantalum, for example, is extracted from coltan ore. The largest deposits are in Central Africa. Rainforests are cleared and the ore is mined under inhumane conditions and using child labor to obtain the rare and precious metal. The recycling rate for electrical appliances is around 45%. Very unecological from our point of view.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-745bca9 e-flex e-con-boxed e-con e-parent\" data-id=\"745bca9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-baabc37 e-flex e-con-boxed e-con e-parent\" data-id=\"baabc37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a571b0 elementor-widget elementor-widget-heading\" data-id=\"8a571b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Another comparison we have made is ordering a product.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25cee46 e-con-full e-flex e-con e-parent\" data-id=\"25cee46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-20cbef3 e-flex e-con-boxed e-con e-parent\" data-id=\"20cbef3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b8c59d elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"0b8c59d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-thumbs-up\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M104 224H24c-13.255 0-24 10.745-24 24v240c0 13.255 10.745 24 24 24h80c13.255 0 24-10.745 24-24V248c0-13.255-10.745-24-24-24zM64 472c-13.255 0-24-10.745-24-24s10.745-24 24-24 24 10.745 24 24-10.745 24-24 24zM384 81.452c0 42.416-25.97 66.208-33.277 94.548h101.723c33.397 0 59.397 27.746 59.553 58.098.084 17.938-7.546 37.249-19.439 49.197l-.11.11c9.836 23.337 8.237 56.037-9.308 79.469 8.681 25.895-.069 57.704-16.382 74.757 4.298 17.598 2.244 32.575-6.148 44.632C440.202 511.587 389.616 512 346.839 512l-2.845-.001c-48.287-.017-87.806-17.598-119.56-31.725-15.957-7.099-36.821-15.887-52.651-16.178-6.54-.12-11.783-5.457-11.783-11.998v-213.77c0-3.2 1.282-6.271 3.558-8.521 39.614-39.144 56.648-80.587 89.117-113.111 14.804-14.832 20.188-37.236 25.393-58.902C282.515 39.293 291.817 0 312 0c24 0 72 8 72 81.452z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87b83d4 elementor-widget elementor-widget-text-editor\" data-id=\"87b83d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We used to flip through a catalog, fill out the order card, stick a stamp on it and drop it in the nearest mailbox. The package was delivered after 5 to 7 days. They took their time and thought carefully about what to order.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dbaba0 e-flex e-con-boxed e-con e-parent\" data-id=\"6dbaba0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c2508f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3c2508f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-thumbs-down\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 56v240c0 13.255 10.745 24 24 24h80c13.255 0 24-10.745 24-24V56c0-13.255-10.745-24-24-24H24C10.745 32 0 42.745 0 56zm40 200c0-13.255 10.745-24 24-24s24 10.745 24 24-10.745 24-24 24-24-10.745-24-24zm272 256c-20.183 0-29.485-39.293-33.931-57.795-5.206-21.666-10.589-44.07-25.393-58.902-32.469-32.524-49.503-73.967-89.117-113.111a11.98 11.98 0 0 1-3.558-8.521V59.901c0-6.541 5.243-11.878 11.783-11.998 15.831-.29 36.694-9.079 52.651-16.178C256.189 17.598 295.709.017 343.995 0h2.844c42.777 0 93.363.413 113.774 29.737 8.392 12.057 10.446 27.034 6.148 44.632 16.312 17.053 25.063 48.863 16.382 74.757 17.544 23.432 19.143 56.132 9.308 79.469l.11.11c11.893 11.949 19.523 31.259 19.439 49.197-.156 30.352-26.157 58.098-59.553 58.098H350.723C358.03 364.34 384 388.132 384 430.548 384 504 336 512 312 512z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd61559 elementor-widget elementor-widget-text-editor\" data-id=\"cd61559\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tToday, we go online, enter the product we&#8217;re looking for in the search, click through briefly, fill the shopping cart &#8211; and then we&#8217;re ready to go.\nLet&#8217;s be honest, often with unnecessary things &#8211; pay and complete the order. The goods usually arrive the very next day. If not, we are disappointed. Everything is convenient, digital, fast and requires very little effort.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23884c0 e-flex e-con-boxed e-con e-parent\" data-id=\"23884c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7e190 elementor-widget elementor-widget-heading\" data-id=\"5d7e190\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Survey in the Staffel Medien AG<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-405584c elementor-widget elementor-widget-text-editor\" data-id=\"405584c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe wanted to test it ourselves and asked our work colleagues &#8230;\nThe result: a neck-and-neck race with remarkable answers and an interesting conclusion.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93c9cdc e-con-full e-flex e-con e-parent\" data-id=\"93c9cdc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e6c3548 e-con-full e-flex e-con e-parent\" data-id=\"e6c3548\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17ea15d elementor-widget elementor-widget-image\" data-id=\"17ea15d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"670\" height=\"670\" src=\"https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/02\/umfrage-digital-lesen.webp\" class=\"attachment-large size-large wp-image-52731\" alt=\"\" srcset=\"https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/02\/umfrage-digital-lesen.webp 670w, https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/02\/umfrage-digital-lesen-300x300.webp 300w, https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/02\/umfrage-digital-lesen-150x150.webp 150w\" sizes=\"(max-width: 670px) 100vw, 670px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72cbe79 elementor-widget elementor-widget-text-editor\" data-id=\"72cbe79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRead and inform yourself (newspapers, magazines, books, etc.)\nPrefer analog or online?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b112ff e-con-full e-flex e-con e-parent\" data-id=\"4b112ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3565d7c elementor-widget elementor-widget-image\" data-id=\"3565d7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"670\" height=\"670\" src=\"https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/02\/umfrage-digital-einkaufen.webp\" class=\"attachment-large size-large wp-image-52728\" alt=\"\" srcset=\"https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/02\/umfrage-digital-einkaufen.webp 670w, https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/02\/umfrage-digital-einkaufen-300x300.webp 300w, https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/02\/umfrage-digital-einkaufen-150x150.webp 150w\" sizes=\"(max-width: 670px) 100vw, 670px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6d17d3 elementor-widget elementor-widget-text-editor\" data-id=\"e6d17d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\terrands and shopping (clothes, food, etc.)\nPrefer in-store or online?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bdb992d e-flex e-con-boxed e-con e-parent\" data-id=\"bdb992d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b9bddec e-con-full e-flex e-con e-parent\" data-id=\"b9bddec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-266dd7d elementor-widget elementor-widget-heading\" data-id=\"266dd7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\nWho reads digitally, who in print?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2b86d0 elementor-widget elementor-widget-text-editor\" data-id=\"c2b86d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to a survey in Switzerland, 95% of 50- to 79-year-olds stated that they had read a printed newspaper in the last three months. Among 15 to 29-year-olds, the figure was only 86%. There are indeed generational differences.<\/p>\n<p>Printed newspapers and television are more likely to reach the older generation. Radio consumption is also higher among the older generation, while social media, video and music streaming services are increasingly used by younger people.<\/p>\n<p>We believe that the right mix of printed and digital makes all the difference.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b078d0 e-con-full e-flex e-con e-parent\" data-id=\"8b078d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26e9c34 elementor-widget elementor-widget-image\" data-id=\"26e9c34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"434\" height=\"800\" src=\"https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/02\/Handy.webp\" class=\"attachment-full size-full wp-image-52730\" alt=\"\" srcset=\"https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/02\/Handy.webp 434w, https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/02\/Handy-163x300.webp 163w\" sizes=\"(max-width: 434px) 100vw, 434px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-961ee15 e-flex e-con-boxed e-con e-parent\" data-id=\"961ee15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23ae2ff elementor-widget elementor-widget-heading\" data-id=\"23ae2ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Would you like to optimize your market presence?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7c1467 elementor-widget elementor-widget-text-editor\" data-id=\"e7c1467\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We offer you a wide range of services to meet your needs. It doesn&#8217;t matter whether you need <strong>printed or digital<\/strong> advertising material or a combination of both. Our experts will guide you through the entire process. They help you to develop a campaign that delivers convincing results. Get in touch with us today and let&#8217;s take the first steps together.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21d3c8f3 e-flex e-con-boxed e-con e-parent\" data-id=\"21d3c8f3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-13889636 e-con-full e-flex e-con e-parent\" data-id=\"13889636\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46467039 elementor-button-align-start elementor-widget elementor-widget-form\" data-id=\"46467039\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" >\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"53642\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"46467039\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Digital or paper? Or both?\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"53642\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-vorname elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-vorname\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tFirst name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[vorname]\" id=\"form-field-vorname\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"* First name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text\">\n\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[zweiterforname]\" id=\"form-field-zweiterforname\" class=\"elementor-field elementor-size-md \" style=\"display:none !important;\">\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-nachname elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-nachname\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[nachname]\" id=\"form-field-nachname\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"* Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\temail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"* Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-nachricht elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-nachricht\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tMessage\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-md\" name=\"form_fields[nachricht]\" id=\"form-field-nachricht\" rows=\"5\" placeholder=\"Message\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-newsletter elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-newsletter\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNewsletter\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[newsletter]\" id=\"form-field-newsletter\" class=\"elementor-field elementor-size-md  elementor-acceptance-field\">\n\t\t\t\t<label for=\"form-field-newsletter\">I would like to receive the newsletter (max. 12\/year).<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-daten elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-daten\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tData\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[daten]\" id=\"form-field-daten\" class=\"elementor-field elementor-size-md  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-daten\">I consent to the processing of my data for the purpose of processing my request.<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-md\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26230653 elementor-widget elementor-widget-text-editor\" data-id=\"26230653\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>* Mandatory fields<br \/>Information on data protection, revocation, logging and the performance measurement covered by the consent can be found in our <a href=\"https:\/\/staffelmedien2026.staffelmedien.net\/datenschutzerklarung\/\">data protection declaration<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61e3dc9e elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"61e3dc9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2022\/12\/Ralf_Weissbaum_0-768x768.webp\" class=\"attachment-medium_large size-medium_large wp-image-43036\" alt=\"Ralf Weissbaum\" title=\"\" srcset=\"https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2022\/12\/Ralf_Weissbaum_0-768x768.webp 768w, https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2022\/12\/Ralf_Weissbaum_0-300x300.webp 300w, https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2022\/12\/Ralf_Weissbaum_0-150x150.webp 150w, https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2022\/12\/Ralf_Weissbaum_0.webp 1000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Ralf Weissbaum<\/h3><p class=\"elementor-image-box-description\">044 289 89 10<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Is it more sustainable these days to read a newspaper online rather than in print? Which medium will get us to our goal faster? Who reads digitally, who in print?<\/p>\n","protected":false},"author":3,"featured_media":53052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[116],"tags":[],"class_list":["post-53642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"_links":{"self":[{"href":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/wp-json\/wp\/v2\/posts\/53642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/wp-json\/wp\/v2\/comments?post=53642"}],"version-history":[{"count":0,"href":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/wp-json\/wp\/v2\/posts\/53642\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/wp-json\/wp\/v2\/media\/53052"}],"wp:attachment":[{"href":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/wp-json\/wp\/v2\/media?parent=53642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/wp-json\/wp\/v2\/categories?post=53642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/wp-json\/wp\/v2\/tags?post=53642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}