{"id":53615,"date":"2023-07-13T08:52:34","date_gmt":"2023-07-13T06:52:34","guid":{"rendered":"https:\/\/staffelmedien.ch\/postcard-marketing-win-customers-with-postcards\/"},"modified":"2024-02-27T09:15:20","modified_gmt":"2024-02-27T08:15:20","slug":"postcard-marketing-win-customers-with-postcards","status":"publish","type":"post","link":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/postcard-marketing-win-customers-with-postcards\/","title":{"rendered":"Postcard marketing &#8211; win customers with postcards"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"53615\" class=\"elementor elementor-53615 elementor-50046\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e5e6127 e-flex e-con-boxed e-con e-parent\" data-id=\"5e5e6127\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c00d6fb elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"c00d6fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 1\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/06\/postkarten-marketing-auswahl.webp\" alt=\"Postkarten Marketing - mit Postkarten Kunden gewinnen\" title=\"\"><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5623f8b9 e-flex e-con-boxed e-con e-parent\" data-id=\"5623f8b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78f4c8dd elementor-widget elementor-widget-text-editor\" data-id=\"78f4c8dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Postcard marketing is the proven and effective method in the cross-media marketing mix for creating impulses with customers, establishing a dialog and eliciting reactions. You can score equally well with a cost-effective, personalized mass mailing or a personal, handwritten postcard.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c059edd e-flex e-con-boxed e-con e-parent\" data-id=\"4c059edd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-166e7530 elementor-view-framed elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"166e7530\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62dc6fd9 elementor-widget elementor-widget-text-editor\" data-id=\"62dc6fd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"color: #f1c348;\">Who is postcard marketing suitable for?<\/span><\/h2>\n<ul>\n<li>For all companies that want to strengthen their customer loyalty and win new customers.<\/li>\n<li>If you are looking for an effective direct marketing method that is particularly appealing to your customers in the digital age<\/li>\n<li>Online retailers who want to create impulses and purchase incentives for their customers<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ed43fe e-flex e-con-boxed e-con e-parent\" data-id=\"9ed43fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4cfc5cd e-con-full e-flex e-con e-parent\" data-id=\"4cfc5cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba8384d elementor-widget elementor-widget-heading\" data-id=\"ba8384d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is postcard marketing?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02e969e elementor-widget elementor-widget-text-editor\" data-id=\"02e969e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Postcard marketing is a form of direct marketing in which companies send postcards to their customers or potential customers.  <\/p>\n<p>It is an offline marketing strategy that has also proven its worth in the digital age. Postcards can contribute to customer loyalty, the acquisition of new customers and an increase in brand awareness.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19b9db4 e-con-full e-flex e-con e-parent\" data-id=\"19b9db4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e75f25f elementor-widget elementor-widget-image\" data-id=\"e75f25f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/05\/werbemittel-postkarten-marketing-1024x683.webp\" class=\"attachment-large size-large wp-image-53226\" alt=\"\" srcset=\"https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/05\/werbemittel-postkarten-marketing-1024x683.webp 1024w, https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/05\/werbemittel-postkarten-marketing-300x200.webp 300w, https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/05\/werbemittel-postkarten-marketing-768x512.webp 768w, https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/05\/werbemittel-postkarten-marketing-60x40.webp 60w, https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/05\/werbemittel-postkarten-marketing.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51573392 e-flex e-con-boxed e-con e-parent\" data-id=\"51573392\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-46870685 e-con-full e-flex e-con e-parent\" data-id=\"46870685\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2b1e25 elementor-widget elementor-widget-text-editor\" data-id=\"f2b1e25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Personalized, handwritten postcards<\/h3>\n<p>The personal, handwritten postcard is the most personal way to stay in touch with customers. The postcards are written and personalized by hand. This gives the customer the feeling that they are really important.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-444f319a e-con-full e-flex e-con e-parent\" data-id=\"444f319a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef513c5 elementor-widget elementor-widget-text-editor\" data-id=\"ef513c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Personalized mass mailing of postcards<\/h3>\n<p>Personalized mass mailing of postcards is a marketing strategy that is tailored to the individual needs and interests of your customers. Postcards are sent to a large number of customers, but each card is personalized to appeal to the customer.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70acbf6 e-flex e-con-boxed e-con e-parent\" data-id=\"70acbf6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-08650a9 e-con-full e-flex e-con e-parent\" data-id=\"08650a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f7de5c elementor-widget elementor-widget-heading\" data-id=\"9f7de5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why is postcard marketing effective?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82ba5a2 elementor-widget elementor-widget-text-editor\" data-id=\"82ba5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>High attention: In contrast to e-mails, which often end up unread in the spam folder: Postcards immediately catch the recipient&#8217;s eye.<\/li>\n<li>Personality: Postcards are more personal than digital advertising. You can appeal to the recipient emotionally.<\/li>\n<li>Cost efficiency: Postcard marketing is a cost-effective alternative to digital advertising measures.<\/li>\n<li>Postcards utilize the entire range of sensory experiences of print advertising: special shapes, coatings, scents, haptics and much more.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8168a13 e-con-full e-flex e-con e-parent\" data-id=\"8168a13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d9436f elementor-widget elementor-widget-image\" data-id=\"7d9436f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/05\/postkarten-versenden-1024x683.webp\" class=\"attachment-large size-large wp-image-53224\" alt=\"\" srcset=\"https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/05\/postkarten-versenden-1024x683.webp 1024w, https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/05\/postkarten-versenden-300x200.webp 300w, https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/05\/postkarten-versenden-768x512.webp 768w, https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/05\/postkarten-versenden-60x40.webp 60w, https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/05\/postkarten-versenden.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3967165 e-flex e-con-boxed e-con e-parent\" data-id=\"3967165\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a5a2168 e-con-full e-flex e-con e-parent\" data-id=\"a5a2168\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18fcab0 elementor-widget elementor-widget-heading\" data-id=\"18fcab0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How postcard marketing works<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f7a890 elementor-widget elementor-widget-text-editor\" data-id=\"3f7a890\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Personalization: The more personal the better. Speak directly to the customer to gain their trust<\/li>\n<li>Creativity: Anything that increases attention in a meaningful way is permitted.<\/li>\n<li>Perfect address data is the basis of every direct marketing campaign<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-947e9f6 e-con-full e-flex e-con e-parent\" data-id=\"947e9f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a70a58 elementor-widget elementor-widget-image\" data-id=\"6a70a58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/05\/tipps-postkarten-marketing-1024x683.webp\" class=\"attachment-large size-large wp-image-53225\" alt=\"\" srcset=\"https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/05\/tipps-postkarten-marketing-1024x683.webp 1024w, https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/05\/tipps-postkarten-marketing-300x200.webp 300w, https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/05\/tipps-postkarten-marketing-768x512.webp 768w, https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/05\/tipps-postkarten-marketing-60x40.webp 60w, https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/05\/tipps-postkarten-marketing.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7050d0a3 e-flex e-con-boxed e-con e-parent\" data-id=\"7050d0a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-619c950a elementor-widget elementor-widget-heading\" data-id=\"619c950a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Postcard - Ideal addition to the marketing mix<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6df68d3d elementor-widget elementor-widget-text-editor\" data-id=\"6df68d3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Use the postcard as part of your cross-media marketing mix and expand the channels on which you address your customers. To achieve this, make sure that you address your customers personally. A creative design with a clever division of your message on both sides increases the recipient&#8217;s attention. Once you have opened the dialog, prompt the customer to take the next step and provide further information with a call to action or answer option. Integrate a measurement tool such as personalized (QR) codes or URLs to measure the results of your campaign.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04ecd00 e-flex e-con-boxed e-con e-parent\" data-id=\"04ecd00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3cd12d8 e-con-full e-flex e-con e-parent\" data-id=\"3cd12d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de643dc elementor-widget elementor-widget-heading\" data-id=\"de643dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tips and examples:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a18939 elementor-widget elementor-widget-text-editor\" data-id=\"2a18939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Merci<\/strong> &#8211; Thank you with a personal postcard for a good order, a successful project .<\/li>\n<li><strong>&#8220;En Guete&#8221;<\/strong> &#8211; Invite your customer to dinner.<\/li>\n<li><strong>% discount %<\/strong> &#8211; As a bulk mailing to boost sales with an incentive or as a personal card to thank a good customer for their loyalty.<\/li>\n<li><strong>Welcome<\/strong> employees personally with a postcard before their first day at work.<\/li>\n<li><strong>Promote a product<\/strong> &#8211; Send a postcard to promote a new product. Efficient for online and stationary retail.<\/li>\n<li><strong>Invitation<\/strong> &#8211; Invite guests personally to an event.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac9232b e-con-full e-flex e-con e-parent\" data-id=\"ac9232b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b26e9fe elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"7b26e9fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/05\/postkarten-versenden.webp\" alt=\"Erfolgreiche Postkarten Gestaltung\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Mit einer Postkarte Danke sagen.<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/05\/postkarten-marketing.webp\" alt=\"Postkarten Marketing als Werbemittel\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Sich mit einer Postkarte herzlich bedanken.<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/05\/kundenbindung-postkarten-marketing.webp\" alt=\"Kundenbindung durch Postkarten\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Wieso sich nicht mit einer Postkarte f\u00fcr die erfolgreiche Zusammenarbeit bedanken.<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/05\/werbemittel-postkarten-marketing.webp\" alt=\"Werbemittel im Postkartenmarketing - Postkarte mit einem Lieben Gruss\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Eine Postkarte ist einfach sympathisch.<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/05\/tipps-postkarten-marketing.webp\" alt=\"Tipps f\u00fcr Postkarten Marketing\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Mit einer Postkarte gratulieren. Geht von Geburtstag bis zur bestandenen Pr\u00fcfung.<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2023\/06\/beispiel-postkarten-marketing.webp\" alt=\"Postkarten Marketing Beispiele\" title=\"\"><figcaption class=\"elementor-image-carousel-caption\">Alles Gueti - der Universalwunsch in schweizerdeutsch<\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-345d327 e-flex e-con-boxed e-con e-parent\" data-id=\"345d327\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-689f051 elementor-widget elementor-widget-heading\" data-id=\"689f051\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The advantages of postcard marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebff296 elementor-widget elementor-widget-text-editor\" data-id=\"ebff296\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Mass mailing of postcards with personalized content<\/h3>\n<ul>\n<li>High reach and visibility of the message<\/li>\n<li>Cost efficiency: attention and costs are in a favorable relationship<\/li>\n<li>Personal customer approach<\/li>\n<\/ul>\n<h3>Personally handwritten postcard<\/h3>\n<ul>\n<li>Maximum attention and appreciation from the customer &#8211; you can&#8217;t reach your customer more individually<\/li>\n<li>Personal and individual: score points with the design in addition to the personal message<\/li>\n<li>Positive brand loyalty through a personal approach<\/li>\n<\/ul>\n<h3>Advantages of the postcard in the cross-media marketing mix<\/h3>\n<ul>\n<li>Increase the reach and visibility of your campaign to support other marketing channels<\/li>\n<li>Increase customer loyalty and retention<\/li>\n<li>Key performance indicators are measurable<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6db9569b e-flex e-con-boxed e-con e-parent\" data-id=\"6db9569b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-41c2b2b6 e-con-full e-flex e-con e-parent\" data-id=\"41c2b2b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29c5b4cb elementor-widget elementor-widget-text-editor\" data-id=\"29c5b4cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: var( --e-global-color-text ); text-align: var(--text-align); background-color: var( --e-global-color-4088c66 ); font-family: var( --e-global-typography-primary-font-family ), Sans-serif;\">We would be happy to show you how to successfully advertise to your customers with postcards.<\/span><\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-509e2ba0 elementor-button-align-start elementor-widget elementor-widget-form\" data-id=\"509e2ba0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" >\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"53615\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"509e2ba0\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-firma elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-firma\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tCompany\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[firma]\" id=\"form-field-firma\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Company\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-vorname elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-vorname\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tFirst name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[vorname]\" id=\"form-field-vorname\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"* First name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text\">\n\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[zweitervorname]\" id=\"form-field-zweitervorname\" class=\"elementor-field elementor-size-md \" style=\"display:none !important;\">\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-nachname elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-nachname\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[nachname]\" id=\"form-field-nachname\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"* Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\temail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"* Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-telefon elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-telefon\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPhone number\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[telefon]\" id=\"form-field-telefon\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Phone number\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-nachricht elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-nachricht\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tMessage\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-md\" name=\"form_fields[nachricht]\" id=\"form-field-nachricht\" rows=\"5\" placeholder=\"Message\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-newsletter elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-newsletter\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNewsletter\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[newsletter]\" id=\"form-field-newsletter\" class=\"elementor-field elementor-size-md  elementor-acceptance-field\">\n\t\t\t\t<label for=\"form-field-newsletter\">I would like to receive the newsletter (max. 12\/year).<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-daten elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-daten\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tData\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[daten]\" id=\"form-field-daten\" class=\"elementor-field elementor-size-md  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-daten\">I consent to the processing of my data for the purpose of processing my request.<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-md\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<input\n                    class=\"apbct_special_field apbct_email_id__elementor_form\"\n                    name=\"apbct__email_id__elementor_form\"\n                    aria-label=\"apbct__label_id__elementor_form\"\n                    type=\"text\" size=\"30\" maxlength=\"200\" autocomplete=\"off\"\n                    value=\"\"\n                \/><\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17be71ee elementor-widget elementor-widget-text-editor\" data-id=\"17be71ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>* Mandatory fields<br \/>Information on data protection, revocation, logging and the performance measurement covered by the consent can be found in our <a href=\"https:\/\/staffelmedien2026.staffelmedien.net\/datenschutzerklarung\/\">data protection declaration<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74c57eab elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"74c57eab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2022\/12\/Ralf_Weissbaum_0-768x768.webp\" class=\"attachment-medium_large size-medium_large wp-image-43036\" alt=\"Ralf Weissbaum\" title=\"\" srcset=\"https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2022\/12\/Ralf_Weissbaum_0-768x768.webp 768w, https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2022\/12\/Ralf_Weissbaum_0-300x300.webp 300w, https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2022\/12\/Ralf_Weissbaum_0-150x150.webp 150w, https:\/\/staffelmedien2026.staffelmedien.net\/wp-content\/uploads\/2022\/12\/Ralf_Weissbaum_0.webp 1000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Ralf Weissbaum<\/h3><p class=\"elementor-image-box-description\">044 289 89 10<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Postcard marketing is an effective means of customer acquisition and customer retention. Postcards are an inexpensive, personal and effective advertising medium. A target group-oriented design and a clear message are prerequisites for a successful postcard campaign.<\/p>\n","protected":false},"author":3,"featured_media":53254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[116],"tags":[136,137],"class_list":["post-53615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-marketing-en","tag-postcards"],"_links":{"self":[{"href":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/wp-json\/wp\/v2\/posts\/53615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/wp-json\/wp\/v2\/comments?post=53615"}],"version-history":[{"count":0,"href":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/wp-json\/wp\/v2\/posts\/53615\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/wp-json\/wp\/v2\/media\/53254"}],"wp:attachment":[{"href":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/wp-json\/wp\/v2\/media?parent=53615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/wp-json\/wp\/v2\/categories?post=53615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staffelmedien2026.staffelmedien.net\/en\/wp-json\/wp\/v2\/tags?post=53615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}